Our purpose is to support & empower older homeowners to make informed decisions about their future

Everything we do is designed to be in service to older homeowners.

We won't give you advice or suggestions that aren't in your best interest and we don't focus on short term goals that aren't in line with putting our clients first.

Our terms of business are clear with no long tie-in periods.

It is an honour to support clients navigating the emotional, logistical and financial aspects of a move in later life.

We honour the trust you put in us by acting with integrity, honesty and respect at all times.

By providing information, advice and practical support we empower our clients to make informed decisions and take actions that are right for them.

We build our ways of working and communicating around your circumstances so you always  remain in control.

We are breaking the stereotype of estate agents as sales people. The best agents are consultants who truly understand our clients and support their whole moving journey. Selling a home is just one significant step on that journey.

We embrace the opportunity to be continually learning and improving. We encourage the sharing of ideas and experiences, and we value the opportunity to solve problems with creativity, diversity of thought, curiosity and possibility.

We pledge to donate at least 1% of turnover and 10% of our profits to not-for-profit organisations improving the lives of those in later life and adhere to the Blueprint for Better Business Principles. 

We have ambitions to become a B Corp and start our own foundation.